Straight talk · Theses

We speak our minds. Even when it costs us business.

01

Slides don't move anything.

A presentation shows what someone has understood. It hasn't changed anything yet. Things only move once processes change, systems run and contracts are signed.

Many consultancies stop exactly where that work begins. The recommendation is handed over, and delivery stays with you and a team that's already stretched.

With us, the team that recommends is the team that delivers. We still make slides. But only when they prepare a decision.

The five steps
02

A concept nobody implements is an expensive hobby.

A concept costs time, money and management attention. It only proves its worth when someone acts on it. And that's exactly where many concepts fail.

Not because they're wrong. But because nobody has time to implement them, or because they were planned without regard for how the business really runs.

So we only write concepts we could deliver ourselves. Whether we then do is your decision. To us, a plan that only works on paper isn't finished.

Strategy that gets delivered
03

When everyone is in charge, nobody is accountable.

In many initiatives, five firms work side by side and each does its part properly. And still the whole thing stalls. Everyone was in charge, nobody was accountable for the result.

Accountability can't be split up like a task list. Whoever carries it needs a clear scope and the right to decide.

So before every engagement, it's set out in writing what we answer for and what we don't. And we only take on accountability where we're also allowed to steer.

Six questions before we start
04

The most expensive phase of any project is alignment.

No proposal has a line item called alignment. You pay for it anyway: in meetings, handovers and queries between vendors who don't know each other. Usually with your own team's time.

Every interface between two firms is a place where knowledge gets lost. With three firms there are three of them, with five there are already ten.

That's why the interfaces sit with us, in one team. Alignment is still needed, but it happens between experts who work together every day. Not in your calendar.

Interfaces are our job
05

Your problem doesn't stop at a department boundary.

Falling enquiries sound like a marketing issue. Often the cause lies elsewhere: in the offer, in sales, in delivery times or in after-sales service.

Hire one discipline and you get an answer from that discipline. The agency optimises campaigns, the IT firm optimises systems. The real problem just moves on.

So we first ask where things are stuck, and only then who should fix it. Sometimes that's one discipline. Often it takes several working together.

See typical problems
06

“Full service” is usually a billing model.

“Full service” promises that you won't have to worry about anything. In practice, it's often a package with a fixed term. It contains services nobody ordered.

You pay for the package, not the result. And if you only want to change one part, you have to renegotiate the whole package.

With us, you pick individual services, as many or as few as your initiative needs. The scope can grow or shrink later. You never have to buy a package.

Choose your own scope
07

Nobody needs a retainer . You need results.

A retainer is convenient, mostly for the side that bills it. The same amount every month, whether a lot is happening or very little.

Ongoing support can make sense, for example in customer service, IT support or bookkeeping. Then it should be clear which work recurs and how you can measure it.

With us, an ongoing engagement starts with a specific task, not with a monthly fee. And it ends when the task is done or your team takes it over.

Our five rules
08

Market entry isn't a marketing project.

Entering a new market takes more than a website and a campaign. It also takes a legal entity, a bank account, contracts under local law, staff and working bookkeeping.

Often the problem isn't demand but these basics. Sales is ready to go, but nobody can issue an invoice yet.

So we plan a market entry across every function it touches: formation, administration, people, finance, sales and marketing. In the right order, with one point of contact.

Entering Germany
09

Growth rarely stalls where you're looking.

When growth stalls, most companies look at the sales figures first. That's where the problem shows. It often started somewhere else.

In processes built for a smaller company, for example. In decisions that all cross the same desk. Or in an offer the market now values differently.

So we look at the whole business first and only then at individual metrics. Finding the cause is half the job. The other half is fixing it.

When growth stalls
10

Experience shows in the questions, not the answers.

Ready-made answers are everywhere, often in the very first meeting. They sound convincing but rarely fit. At that point, nobody knows your situation yet.

Experienced people ask first: about figures, processes, responsibilities and what has already been tried. The right questions show whether someone has seen your problem before.

That's exactly how our Initiative Check works. We listen and ask questions before we recommend anything. The answers come afterwards, in writing.

Request an Initiative Check
11

A good process only gets noticed when it's missing.

Nobody praises an invoice that goes out on time or an order that simply arrives. Good processes are invisible. That makes them easy to underestimate.

They only become visible when they're missing: in duplicate data entry, lost orders or knowledge that only one person has. Then every day costs time, money and nerves.

So processes are part of every engagement with us, not just of process consulting. New software without the right process just makes the chaos faster.

Digitalising processes
12

Guarantees are cheap. Accountability isn't.

More revenue, first place in search, twice as many enquiries: promises like these cost nothing. They rarely have to be kept, because in the end the market was to blame.

Accountability costs more. Whoever takes it on sets out in advance exactly what will be delivered, and makes it checkable afterwards.

So we only commit to what's in our own hands: a plan, a running system, a documented process. You can check every one of these commitments. And each one is in the contract before we start.

What we stand behind
13

Dependency isn't a business model. Not ours, anyway.

Some vendors earn the most when you can't move on without them. Systems only they understand, and knowledge that was never documented. Plus contracts that are hard to get out of.

We work so that your team or another provider can take over. That means documentation, accounts in your name and an orderly handover.

If we keep working for you, it's because it pays off for you. Not because you have no other choice.

14

Sometimes the best service is the one you don't buy.

Not every problem needs new software, a campaign or a consulting project. Sometimes it's enough to change a process, clarify who's responsible or drop something altogether.

You'll rarely hear that from someone who earns money on the extra service. We say it anyway, even if it costs us an engagement.

That's not altruism. Once someone has honestly talked you out of something, you'll also believe their next recommendation.

15

AI is a tool. Not a strategy.

Many companies are currently asking what they should do with AI. The better question is: which problem costs us time or money today, and can AI change that?

Sometimes the answer is yes, for example with documents, enquiries or reports. Sometimes a better process or a simple automation is enough, without any AI.

So every AI initiative with us starts with the process it's meant to improve. Only then do we choose the tool. And we'll tell you if a simpler one will do.

Introducing AI
16

You don't cut costs with a lawnmower .

Cutting the same amount everywhere sounds fair and is quickly agreed. But it hits useful and unnecessary spending equally hard. Often exactly the spending that secures future business.

It works better to first understand where the money goes and what it achieves. Then you can see which costs come from habit, duplicated processes or contracts nobody reviews any more.

So when it comes to costs, we start with analysis, not with cuts. Savings are then made where they hurt the business least.

Reducing costs

Proof first. Contract second.

In the free Initiative Check, we listen for 45 minutes and ask the questions that usually only come up after the contract is signed. Then you get a short written assessment: what we see, how we would go about it and roughly what it would take.

No obligation. And if we're not the right fit, we'll tell you.