Area · D03
Marketing
Reach can be bought. Demand has to be built.
Planning and running marketing: strategy, brand and design, search, paid media, content, social, email, PR, events and analytics.
Usual
What you often get
Three agencies for the website, ads and social media, each with its own report and its own metrics. Alignment happens in meetings, and the gaps stay with you. Whether clicks turn into orders, nobody knows, because sales isn't at the table.
IntoOps
What you get from us
Strategy, brand, channels and measurement from one team, aligned with sales and IT. We measure what leads to enquiries and orders, not just reach. And we do the work ourselves instead of writing recommendations that end up on your desk.
Services
11 services. Each one available on its own.
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5 components
Marketing Strategy & Planning
Setting marketing goals, target groups, positioning, channel mix and budget in a workable plan.
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6 components
Branding & Design
Developing brand strategy, naming, visual identity and design for all brand touchpoints.
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7 components
SEO
Improving visibility in search engines through technical work, content and authority.
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6 components
Performance Marketing & Paid Media
Planning, running and optimising paid campaigns in search, social, display and retail media.
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6 components
Content Marketing
Planning, producing and distributing content that answers target group questions and supports sales.
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6 components
Social Media Marketing
Running company social media channels: strategy, content, community and corporate influencers.
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5 components
Email Marketing & Marketing Automation
Newsletters, automated customer journeys, lead scoring and the marketing automation setup behind them.
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5 components
PR & Corporate Communications
Media relations, corporate messaging, executive visibility, internal communication and crisis communication.
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5 components
Conversion Rate Optimisation
Turning more website and landing page visitors into leads or customers through analysis and testing.
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5 components
Marketing Analytics & Tracking
Consent-compliant tracking, campaign and channel analysis, attribution and marketing reporting.
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5 components
Events & Trade Fairs
Planning and running trade fair appearances, customer events and webinars, including lead follow-up.
Also relevant to Marketing
These services belong to other areas but are often needed for Marketing.
- D01 Market Research
- D01 Market Development
- D01 Target Account Development
- D02 Lead Generation & Prospecting
- D02 Sales Development & Outbound
- D02 Sales Enablement
- D04 Interim Management & Implementation Support
- D04 Pricing
- D08 Employer Branding
- D09 Web Development
- D09 E-Commerce
- D09 CRM Systems
- D09 Data Analytics & Business Intelligence
- D09 UX/UI Design
- D10 Product Strategy & Requirements
- D10 Industrial & Product Design
Typical initiatives
Marketing is rarely the point. Your initiative is.
Marketing plays a part in each of these initiatives. Each page shows which other disciplines join in.
Rarely alone. Never bundled.
Marketing often works hand in hand with these areas. The interfaces are our job; you still only buy what you need.
Good questions. Straight answers.
Can you take over all of our marketing?
Yes, if you want us to: from strategy through campaigns and content to measurement, ongoing or for a set period. We can just as well take on one part only, such as SEO or paid media. Then we work alongside your team.
Do you guarantee more enquiries or revenue?
No. Whether more enquiries come in also depends on your offer, your market and your sales team.
We commit to what we can take responsibility for: a clear plan, clean execution and figures that show what works and what doesn't.
Will you work with our existing agency?
Yes. We then take on the missing parts, or the coordination, so that everyone works towards the same goal. Where it makes sense, we'll also tell you what you no longer need.
Do we have to start with a marketing strategy?
Not necessarily. If your target group or message isn't clear, a marketing strategy is worth doing first. If it is, we start straight away with the channel you're missing.
Are there fixed prices or packages?
No. The price depends on the scope, and you set it. There are no packages and no minimum budgets.
In the free Initiative Check we work out what you need. Afterwards you get a written assessment, including roughly what it would take.
Proof first. Contract second.
In the free Initiative Check, we listen for 45 minutes and ask the questions that usually only come up after the contract is signed. Then you get a short written assessment: what we see, how we would go about it and roughly what it would take.
No obligation. And if we're not the right fit, we'll tell you.
Or write to us at hello@intoops.com.