Service · Marketing
Events & Trade Fairs
The fair ends on Friday. Business starts on Monday.
Preparing, organising and following up trade fairs, events and webinars with clear goals. The result is a delivered event with documented contacts handed over to sales.
Usual
What you often get
A nice stand, busy aisles, a stack of business cards. Then day-to-day business takes over, and the contacts sit in a box or in a spreadsheet without notes. When sales gets in touch weeks later, nobody remembers the conversation.
IntoOps
What you get from us
Every event starts with a goal and only ends with the last follow-up call. Contacts are logged on site with notes and reach the CRM during the event. If you lack the time to follow up, our sales development team takes over.
Service components
5 components. Each one available on its own.
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Selecting fairs, planning the stand and coordinating stand builders and providers.
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Concept and organisation of events for customers and partners.
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Topics, speakers, technology and moderation of online events.
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Inviting the right people and filling the event.
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Recording contacts at the event and following them up.
What you'll have at the end. Results you can check.
- An assessment of which fairs and formats fit your goals and budget.
- A plan with goals, budget, timeline and responsibilities for each event.
- An invitation list of target contacts, with meeting requests sent in advance.
- Captured contacts with conversation notes in the CRM, each with a next step.
- A post-event review: costs, contacts, follow-up meetings and lessons for next time.
When you need this. And how you'll know.
- The next trade fair is booked, but nobody has time to prepare it properly.
- After the last fair, the business cards sat in a drawer for weeks.
- You want to invite customers to your own event without swamping your team.
- Your webinar gets plenty of sign-ups, but nobody gets in touch afterwards.
- A product is launching and needs to be presented to a professional audience.
Rarely alone. Never bundled.
Events & Trade Fairs often works together with these services. We'll tell you honestly when a combination makes sense, and when it doesn't.
Shows up in these initiatives.
You don't need a whole initiative to get Events & Trade Fairs. These examples show where the service is often needed.
Good questions. Straight answers.
Do you build the stand yourselves?
No. Stands are built by stand construction firms. We get quotes, brief the firm you choose and manage the build, and you have one point of contact from planning to follow-up.
Are trade fairs still worth it?
Not always. In some industries they're the most important meeting point of the year; in others, an expensive ritual.
We check beforehand whether your target group will be there and what a contact may cost. Sometimes a smaller event of your own is the better choice.
Do you organise purely online events?
Yes. Webinars and virtual events follow the same logic: goal, invitation, delivery, follow-up. We handle the technology and moderation; the content comes from your experts or from us.
Do you plan trade fairs abroad?
Yes. A fair in the target market is often a good first point of contact with customers and partner companies. So that nothing fizzles out afterwards, we plan it together with market development.
Proof first. Contract second.
In the free Initiative Check, we listen for 45 minutes and ask the questions that usually only come up after the contract is signed. Then you get a short written assessment: what we see, how we would go about it and roughly what it would take.
No obligation. And if we're not the right fit, we'll tell you.
Or write to us at hello@intoops.com.