Initiative · Problem
Growth has stalled
Every department knows the cause. Just not the same one.
Finding the real cause of stagnation in market, offer, price, sales, marketing or customer retention before investing in measures.
The situation
“Our company isn't growing any more.”
For years, the business kept growing. Now revenue is flat, even though everyone is working harder than before.
Sales sees the problem in the prices, marketing in sales, management in the market. Nobody can prove it, because the figures sit in three systems that don't match.
So the first move is more of the same: more ads, more trade fairs, more discounts.
Where it often goes wrong.
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Measures without a baseline
Price, campaigns and sales process all change at once, with no metric agreed beforehand. Afterwards nobody knows what worked, and the debate starts all over again.
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Only watching new business
Everyone chases new deals while existing customers quietly order less or leave. You won't see it in the lead report. You will see it in revenue.
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Prices nobody touches
Prices and discounts stay as they are for years, for fear of losing deals. Yet price often moves results more than the next campaign does.
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Yesterday's offer
New competitors, new technology, new expectations: what once won people over is now one option among many. More sales effort does little to change that.
Which disciplines work together here.
6 of 13 disciplines, one team, one point of contact. Every service has a clear role, and you decide which ones we take on.
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D04 Consulting
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Separates causes from symptoms and prepares the decision on where to start.
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Checks whether goals, markets and priorities still hold, and realigns the growth strategy.
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Examines prices, discounts and price models for whether they slow growth or give away margin.
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D02 Sales
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Shows at which stage sales loses deals and improves the process with the team.
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Plans growth and renewals with key accounts rather than putting everything into new business.
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D03 Marketing
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Assesses whether target groups, messages and budget still fit the market and the offer.
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Finds where prospects drop off on the website and landing pages, and tests changes.
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D01 Business Development
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Clarifies whether the market is shrinking or shifting, or competitors are taking share.
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Explores and tests new customer groups and offers if the core business reaches its limits.
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D07 Customer Service
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Uncovers why existing customers leave or order less, and reorganises how they're looked after.
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D09 IT & Digital
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Brings together figures from CRM, shop and accounting so the diagnosis rests on facts.
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You decide the scope.
The smallest useful starting point is the diagnosis: analysing figures, holding interviews, ranking causes by weight. After that, you can hand over individual levers, such as pricing or the sales process, or the entire implementation. No package required.
Good questions. Straight answers.
Wouldn't more marketing do the job for now?
Sometimes, yes. If offer, price and sales are right and only reach is missing, more marketing is exactly the right move. Then that's where we start.
If the bottleneck lies elsewhere, every extra euro fizzles out. That's why we check first, not afterwards.
Do you guarantee that we'll grow again?
No. Growth also depends on the market, competitors and decisions that are yours to make. What we can commit to is a sound diagnosis, a prioritised plan and implementation whose impact we measure and disclose.
Does finding the cause take long?
Usually less time than the stagnation has already lasted. Exactly how long depends on how quickly figures and contacts are available. We agree the timeline upfront, and you see interim results as we go.
Do you implement the measures yourselves afterwards?
Yes, if you want us to. A diagnosis that ends up in a folder doesn't move anything.
The same experts who find the cause also implement pricing, sales process or campaigns. Or your team takes over, with a clear list of what comes first.
Could the business model itself be the cause?
Yes. Sometimes the analysis shows that the problem isn't in sales but in the model behind it.
Then it's about more than individual levers: it's about a new business model. We'll say so openly, even when it's uncomfortable.
Proof first. Contract second.
In the free Initiative Check, we listen for 45 minutes and ask the questions that usually only come up after the contract is signed. Then you get a short written assessment: what we see, how we would go about it and roughly what it would take.
No obligation. And if we're not the right fit, we'll tell you.
Or write to us at hello@intoops.com.