Service · Business Development
Market Research
Every market looks big. Until you do the maths.
Collecting and analysing data on markets, competitors and customers through desk and primary research. The result is a documented assessment with sources, figures and clear conclusions.
Usual
What you often get
An off-the-shelf study, thick and full of charts. The market size comes from a press release, and the conclusion reads “growth market”. Whether entering makes sense for you is nowhere to be found.
IntoOps
What you get from us
The research serves the decision that follows: who buys, at what price, through which route? The recommendation may well be “no”. If it's “yes”, the same people carry on into market development.
Service components
5 components. Each one available on its own.
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Market size, growth, segments and trends, quantified from verifiable sources.
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Competitors, their offers, prices and positioning, compared in a structured way.
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Needs, buying behaviour and decision criteria of defined target groups.
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Primary research with customers, experts or buyers: design, fieldwork and evaluation.
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Assessing the commercial attractiveness of markets or opportunities, with a clear recommendation.
What you'll have at the end. Results you can check.
- A report on market size and segments, every figure with a verifiable source.
- A competitor overview showing where your offer is ahead and where it isn't.
- Profiles of your key target groups with needs, buying criteria and decision path.
- Interview guides, notes and analysis of all interviews and surveys.
- A recommendation to enter, wait or walk away, with reasons and open risks.
When you need this. And how you'll know.
- You're considering a new country and know neither the prices nor the competition there.
- Your bank or advisory board wants to know how big your market really is.
- A new product is almost ready, but nobody has asked customers about it.
- Sales have stalled, and it's unclear whether the market or the offer is to blame.
- A new competitor is entering your market, and you want to gauge the threat.
Rarely alone. Never bundled.
Market Research often works together with these services. We'll tell you honestly when a combination makes sense, and when it doesn't.
Shows up in these initiatives.
You don't need a whole initiative to get Market Research. These examples show where the service is often needed.
Good questions. Straight answers.
Can I commission just a competitor analysis?
Yes, as a separate component. It makes sense on its own when your market is settled and the only open question is how you stand out in it.
Do you run interviews and surveys yourselves?
Yes. Guide, selection, interviews and analysis are all with us.
Often a few good conversations with the right target group bring more clarity than a large survey. We choose the method with you based on the question, not on habit.
Do you use bought-in studies or your own data?
Both. Bought-in studies and statistics are a good starting point but rarely fit your exact question. So we check their assumptions and collect our own data where the figure really matters.
Will your forecast actually come true?
Not necessarily. A forecast remains an assumption about the future.
We make it traceable: with sources, ranges and the points at which it could tip. That way you know what to watch.
Do you also act on the results?
Yes, that too. If the analysis reveals a gap in your offer, we test it in business opportunity development. If marketing needs new target groups, the profiles feed straight into its planning.
And you don't have to explain to anyone what the study says.
Proof first. Contract second.
In the free Initiative Check, we listen for 45 minutes and ask the questions that usually only come up after the contract is signed. Then you get a short written assessment: what we see, how we would go about it and roughly what it would take.
No obligation. And if we're not the right fit, we'll tell you.
Or write to us at hello@intoops.com.