Service · Consulting
Pricing
Most prices were never decided. Just carried forward.
Analysing willingness to pay, competition and costs and designing prices, price models and conditions. The result is a documented price system and an implementation plan for the market.
Usual
What you often get
A pricing study with willingness to pay, elasticities and a recommended price increase. Sales is meant to implement it and gives a discount at the first sign of resistance. In the end there's a new list price and the same net price as before.
IntoOps
What you get from us
Prices your sales team can explain: with clear logic, room to negotiate and rules for discounts. We prepare conversations and materials with sales performance optimisation and train the team. A price increase is only done once it's on the invoice.
Service components
5 components. Each one available on its own.
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Price positioning relative to value, competitors and target margin.
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What customers are prepared to pay, based on data and interviews.
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Price tiers, bundles, subscriptions and usage-based models.
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Rules for discounts, bonuses and payment terms.
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Introducing new prices and price increases in the market.
What you'll have at the end. Results you can check.
- An analysis of list prices, discounts and margins by product and customer group.
- A documented pricing logic: why each offer costs what it costs.
- A new price list, fully calculated with its effect on margins and customer groups.
- Discount rules with clear approval levels, set up in your CRM or ERP.
- A metric showing every month how much of the list price actually arrives.
When you need this. And how you'll know.
- Your costs have gone up, but your prices haven't for years.
- Discounts are given by gut feeling, and the real average price is unknown.
- A new product is coming to market, and its price is still a guess.
- You want to move from one-off sales to subscriptions or usage-based pricing.
- The price list has grown over the years and is now hard to explain.
Rarely alone. Never bundled.
Pricing often works together with these services. We'll tell you honestly when a combination makes sense, and when it doesn't.
Shows up in these initiatives.
You don't need a whole initiative to get Pricing. These examples show where the service is often needed.
Good questions. Straight answers.
Will we lose customers if we raise prices?
Possibly, but not necessarily. How many customers stay depends on value, competition and how the increase is announced.
We assess the risk beforehand, choose the order and prepare the conversations. Nobody can guarantee the outcome.
Could you rework just our discount system?
Yes. We look at who gets which discounts and why. Then we write rules that sales can apply in everyday work.
Do you also price new products?
Yes. Without sales data, we work with comparable offers, conversations and tests. The price should fit the positioning and be easy to adjust later.
If the whole model changes in the process, business model development comes in.
Proof first. Contract second.
In the free Initiative Check, we listen for 45 minutes and ask the questions that usually only come up after the contract is signed. Then you get a short written assessment: what we see, how we would go about it and roughly what it would take.
No obligation. And if we're not the right fit, we'll tell you.
Or write to us at hello@intoops.com.