Service · Sales
Sales Performance Optimisation
More leads fill the funnel. The leak stays.
Analysing an existing sales operation, identifying the main levers and implementing improvements with the team. The result is a diagnosis, an agreed action plan and tracked changes in sales KPIs.
Usual
What you often get
The numbers are off, so the pressure goes up: more calls, more leads, a new tool. Or an analysis with a long list of measures that nobody touches after the presentation. The cause stays where it was.
IntoOps
What you get from us
Your data comes first, not our opinion. Where do prospects drop out, where does the time go, what do discounts cost in margin?
Then come a few measures, implemented with your team until they stick in daily work. If the cause lies outside sales, we bring in performance improvement.
Service components
5 components. Each one available on its own.
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Structured diagnosis of strategy, process, team, tools and results.
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Where deals get lost and why, based on pipeline data.
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Removing friction and gaps in the sales process.
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Time use, workload and coverage of the sales team.
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Rules and monitoring for discounts and deal margins.
What you'll have at the end. Results you can check.
- Findings on the biggest levers, each backed by data from your pipeline.
- A short action plan with owners, sequence and a KPI for each measure.
- Adjusted process steps and templates, introduced and mapped in the CRM.
- Discount rules with approval levels and an overview of who grants which discounts.
- A before-and-after view of the KPIs that shows whether the measures work.
When you need this. And how you'll know.
- Your team is working harder than ever, but revenue isn't moving.
- Plenty of proposals go out, but too few come back signed.
- Discounts have become the rule, and your margin is shrinking.
- A new head of sales wants to know where to start.
Rarely alone. Never bundled.
Sales Performance Optimisation often works together with these services. We'll tell you honestly when a combination makes sense, and when it doesn't.
Shows up in these initiatives.
You don't need a whole initiative to get Sales Performance Optimisation. These examples show where the service is often needed.
Good questions. Straight answers.
Do we just get a report at the end?
No. The report is the start, not the result.
After that, we implement the measures with your team and check against KPIs whether they work. Whatever doesn't work gets replaced.
Is our CRM data even good enough for this?
Usually yes, even with gaps. Gaps are a finding in themselves. Whatever is missing, we fill in from conversations with the team and spot checks.
To keep the data right from then on, sales operations sets firm rules.
Will you assess individual salespeople?
No. We look for causes, not culprits. If someone needs training, they get training, not blame.
If data on individuals is analysed, we involve an existing works council early.
Isn't the price often the real problem?
Less often than you'd think. More often, discounts lack rules, or the offer doesn't explain its price. If the pricing model really is the issue, pricing takes over.
Does our head of sales stay in charge?
Yes. Your head of sales decides on the measures and takes them into the team. We supply data, proposals and the work in between.
Proof first. Contract second.
In the free Initiative Check, we listen for 45 minutes and ask the questions that usually only come up after the contract is signed. Then you get a short written assessment: what we see, how we would go about it and roughly what it would take.
No obligation. And if we're not the right fit, we'll tell you.
Or write to us at hello@intoops.com.