Service · Marketing
Performance Marketing & Paid Media
Platforms earn on every click. You earn on orders.
Setting up and managing paid advertising across channels against agreed targets such as leads, sales or cost per acquisition. The result is running campaigns, transparent spend and regular performance reports.
Usual
What you often get
Often the agency charges a share of the media budget and reports cost per click and impressions. The more you spend, the better for them. Whether the clicks turn into enquiries isn't in any report, and the ad account is in their name.
IntoOps
What you get from us
Ads, landing pages and measurement from one team. If a campaign lands on a page that doesn't convince, conversion rate optimisation fixes the page first instead of adding more budget. Ad accounts and data are in your name from day one.
Service components
6 components. Each one available on its own.
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Channel selection, budget split, targets and campaign structure.
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Google and Microsoft Ads campaigns, keywords, bids and ad copy.
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Paid campaigns on LinkedIn, Meta and other social platforms.
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Banner, video and programmatic campaigns for reach and retargeting.
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Product ads in search engines and on marketplaces.
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Creating ad variants and testing them systematically.
What you'll have at the end. Results you can check.
- A media plan with goals, budget per channel and rules for when a campaign stops.
- Clean campaign structures with documented settings, in ad accounts in your name.
- Conversion tracking that attributes enquiries and sales to the right campaign.
- Tested ad variants with documented results and conclusions.
- Reports on cost per enquiry or deal, not just clicks and reach.
When you need this. And how you'll know.
- Your ad budget keeps growing, but enquiries don't.
- The agency reports clicks and impressions, but you want to know about orders.
- You're launching a product and want to see quickly whether the offer lands.
- Nobody in-house has access to the ad accounts, or they belong to the agency.
- SEO still needs time, and until then you want to be visible in search.
Rarely alone. Never bundled.
Performance Marketing & Paid Media often works together with these services. We'll tell you honestly when a combination makes sense, and when it doesn't.
Shows up in these initiatives.
You don't need a whole initiative to get Performance Marketing & Paid Media. These examples show where the service is often needed.
Good questions. Straight answers.
Can you commit to a cost per lead?
No. What a lead costs depends on the market, the competition and your offer. We set target values beforehand, report openly on progress and tell you when a channel isn't reaching them.
Do the ad accounts belong to us afterwards?
Yes, from the start. Accounts, pixels and audiences are in your name; we work with access rights. If we stop working together, you keep everything, including what the tests have shown.
Is paid media worth it on a small budget?
Sometimes. A small budget can carry few channels and one clear goal. We'll tell you beforehand whether it's enough for a meaningful test.
If not, SEO or another channel is often the better choice.
Can you take on just our search ads?
Yes. Every channel is available on its own, whether search ads, LinkedIn or retail media. We'll still look at the whole picture and tell you if another channel would fit better.
Proof first. Contract second.
In the free Initiative Check, we listen for 45 minutes and ask the questions that usually only come up after the contract is signed. Then you get a short written assessment: what we see, how we would go about it and roughly what it would take.
No obligation. And if we're not the right fit, we'll tell you.
Or write to us at hello@intoops.com.