Service · Product Development & Engineering
Product Strategy & Requirements
A specification isn't a wish list. Every requirement costs money.
Deriving product goals from market and company strategy and translating them into specifications. The result is a product roadmap and an approved requirements specification.
Usual
What you often get
A strategy workshop produces a roadmap, then every department adds its wishes to the specification. What's actually mandatory is decided by engineering in the end. Or by the price, once the product is almost finished.
IntoOps
What you get from us
Every requirement is justified by the market or the strategy and comes with a criterion to test it against. We clarify standards and approval routes before the first sketch. Market data comes from market research, and engineering reviews every requirement before it becomes mandatory.
Service components
4 components. Each one available on its own.
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Goals, target customers and development steps of a product.
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Functional and technical requirements in an approved specification.
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Which products to develop, keep or phase out.
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Applicable standards, directives and approval requirements.
What you'll have at the end. Results you can check.
- A product vision with target group, benefits and clear differentiation from the competition.
- A roadmap with development steps, dependencies and decision points.
- A specification in which every requirement has a rationale, a priority and an acceptance criterion.
- An overview of the standards, directives and approval routes for your target markets.
- A portfolio decision based on criteria that still apply to the next product.
When you need this. And how you'll know.
- Sales, engineering and management have three different pictures of the next product.
- Development is about to start, but what the product must do isn't written down anywhere.
- A development contractor asks for a specification, and all you have is slides.
- Your range has grown over the years, including variants hardly anyone still buys.
- You want to enter a new market and don't know its standards and approval rules.
Rarely alone. Never bundled.
Product Strategy & Requirements often works together with these services. We'll tell you honestly when a combination makes sense, and when it doesn't.
Shows up in these initiatives.
You don't need a whole initiative to get Product Strategy & Requirements. These examples show where the service is often needed.
Good questions. Straight answers.
Do you also write the functional specification?
Yes, if we also do the engineering. The requirements specification describes what the product must do; the functional specification, how development will deliver it.
If another firm does the development, it writes the functional specification. We then check it against your requirements.
Can we start with the standards research alone?
Yes. You get the standards and directives that apply to your product, with what they actually require: tests, labelling, documentation.
We don't issue certificates. Accredited or notified bodies do that, and we appoint them on your behalf where needed.
Will you work with our product management team?
Yes. Your product management keeps the decisions. We bring method, research and an outside view, and we moderate between departments until everyone means the same product.
Does development start right after the specification?
Not necessarily. A concept with a feasibility check is often worth doing first. It shows whether the requirements can be met at the target price before the engineering budget is spent.
Proof first. Contract second.
In the free Initiative Check, we listen for 45 minutes and ask the questions that usually only come up after the contract is signed. Then you get a short written assessment: what we see, how we would go about it and roughly what it would take.
No obligation. And if we're not the right fit, we'll tell you.
Or write to us at hello@intoops.com.