Service · Marketing
Content Marketing
Nobody's waiting for your blog post. They're waiting for answers.
Developing a content strategy and producing articles, guides, videos and other formats along an editorial plan. The result is published content, an editorial calendar and measured use.
Usual
What you often get
An editorial plan that delivers articles by the piece, written by people who have never used your product. The texts are clean and interchangeable. Sales never sends them out, because they don't answer a single question your customers actually ask.
IntoOps
What you get from us
Topics come from the questions that sales, service and search raise every day. Specialists write the texts after getting to know your subject and your team. And good content ends up where you sell: with sales enablement, it becomes proposals, presentations and talking points.
Service components
6 components. Each one available on its own.
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Topics, formats, channels and publishing rhythm.
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Website, sales and campaign copy in the brand voice.
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Expert articles and opinion pieces for own and external channels.
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In-depth formats for lead generation and sales support.
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Concept and production of videos, webinar recordings and podcasts.
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Getting content to the audience and reusing it across formats.
What you'll have at the end. Results you can check.
- A topic list built from real questions from customers, sales and search, ranked by priority.
- An editorial calendar with a date and an owner for every topic.
- Published articles, guides or videos, signed off by your subject experts.
- An analysis of which content gets read, shared and used in sales.
- Tone of voice rules and templates your team can use to keep writing.
When you need this. And how you'll know.
- Sales explains the same things every day, and none of it is on your website.
- You want to show expertise, but nobody on the team has time to write.
- The blog has been quiet for months, and hardly anyone reads the old posts.
- Your product needs explaining, and prospects don't grasp the benefit straight away.
- You produce plenty of content, but nobody can say what it achieves.
Rarely alone. Never bundled.
Content Marketing often works together with these services. We'll tell you honestly when a combination makes sense, and when it doesn't.
Shows up in these initiatives.
You don't need a whole initiative to get Content Marketing. These examples show where the service is often needed.
Good questions. Straight answers.
Do you write about highly technical topics too?
Yes. We get to grips with the subject, talk to your experts and have every text signed off for accuracy. Where deep specialist knowledge is needed, we write with them, not around them.
Does this take up much of our experts' time?
No. Usually one interview per topic and a final technical sign-off are enough. Research, writing, design and publishing are on us.
Is content marketing connected to our SEO?
Yes, closely. SEO shows what people search for; content marketing answers it. Some content still doesn't need search demand, for example for sales or the trade press.
For every piece, we'll tell you what it's for.
Is an editorial plan for our own team enough?
Yes. Strategy and editorial plan are available on their own. Each topic comes with a brief, so your team knows who it's writing for and why.
Do you distribute the content as well?
Yes. A text that only sits on your website rarely gets found. We take it to your audience via newsletter, social media and sales, and turn one topic into several formats.
Proof first. Contract second.
In the free Initiative Check, we listen for 45 minutes and ask the questions that usually only come up after the contract is signed. Then you get a short written assessment: what we see, how we would go about it and roughly what it would take.
No obligation. And if we're not the right fit, we'll tell you.
Or write to us at hello@intoops.com.