Service · Marketing
PR & Corporate Communications
Newsrooms want stories. Not press releases.
Planning and carrying out communication with media, the public and employees, based on agreed key messages. The result is published coverage, prepared statements and a working communication routine.
Usual
What you often get
A big press list and a release every month, whether there's anything to say or not. Clippings get counted; hardly anything gets read. And when something goes wrong, leadership is left searching for the right words late in the evening.
IntoOps
What you get from us
We write press releases too, but only once there's a story. Before that comes the question of what people should know about your company and who can say it credibly.
For difficult situations, statements and procedures are ready before they're needed. When the company goes through major change, we work with change management.
Service components
5 components. Each one available on its own.
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Press releases, media contacts and interview preparation.
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Key messages, narratives and wording for consistent communication.
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Positioning executives as credible voices in their field.
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Regular communication with employees through suitable channels.
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Preparation for and handling of critical situations in public.
What you'll have at the end. Results you can check.
- Key messages and wording rules known to everyone who speaks for the company.
- A maintained list of relevant newsrooms and trade media, with contacts.
- Published releases, interviews or expert articles, collected in a press review.
- A crisis manual with responsibilities, approval routes and prepared statements.
- A topic plan for interviews and articles by your leadership.
When you need this. And how you'll know.
- You have real news but no contacts in the newsrooms.
- Your company knows its field, but the trade media never mention it.
- A restructuring is coming, and your staff shouldn't read about it in the paper first.
- A problem becomes public, and nobody knows who's allowed to say what.
- Every department tells a different story about what your company stands for.
Rarely alone. Never bundled.
PR & Corporate Communications often works together with these services. We'll tell you honestly when a combination makes sense, and when it doesn't.
Shows up in these initiatives.
You don't need a whole initiative to get PR & Corporate Communications. These examples show where the service is often needed.
Good questions. Straight answers.
Can you get us into the major papers?
Not to order. What gets published is up to the newsrooms. We make sure your topics reach the right people, well prepared and at the right time, and report openly on every pitch and every result.
Do you handle internal communications too?
Yes, on its own or together with media relations. Especially during change, your team should be the first to hear what's happening. That's why we align internal and external messages.
Can we reach you quickly in a crisis?
Yes, if we agree on it beforehand. For crisis communications, we set availability, approval routes and responsibilities. Without that preparation we'll still help, just without a head start.
Do you write articles for our leadership?
Yes, as drafts. We develop topics and texts in conversation with them, so they sound like them and not like an agency. They're published under their name, after their sign-off.
Proof first. Contract second.
In the free Initiative Check, we listen for 45 minutes and ask the questions that usually only come up after the contract is signed. Then you get a short written assessment: what we see, how we would go about it and roughly what it would take.
No obligation. And if we're not the right fit, we'll tell you.
Or write to us at hello@intoops.com.