Service · Business Development
Business Development Strategy & Management
Chase every opportunity and you'll catch none.
Defining where business development should focus and setting up processes, pipeline and reporting to steer it, or running it on an ongoing basis. The result is a BD plan with clear priorities and a working steering routine.
Usual
What you often get
Business development counts as relationship work that can't be measured. So nobody measures it. The pipeline lives in one person's head, and when that person leaves, the contacts leave too.
IntoOps
What you get from us
Priorities first: which markets, partners and target companies count this year, and which don't. Then a pipeline with clear stages and a report management can take in at a glance. The data sits in your CRM, not in our heads.
Service components
4 components. Each one available on its own.
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Growth goals, focus markets, partner and account priorities for a defined period.
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Stages, criteria and routines that make BD activities traceable.
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Agreed KPIs and regular reports on activities, pipeline and results.
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Running the BD function on an ongoing basis, including planning and coordination.
What you'll have at the end. Results you can check.
- A written BD plan that also records what will explicitly not be pursued.
- Defined pipeline stages with criteria for when an opportunity moves on or is dropped.
- A report set up on activities, pipeline and results, always in the same format.
- A fixed review routine with management and sales.
- A maintained history of contacts and opportunities in the CRM that stays with you.
When you need this. And how you'll know.
- Nobody can say what your business development achieved last quarter.
- Your BD team pursues many ideas at once, and none makes real progress.
- The person who has been doing business development is leaving the company.
- You want to grow but have nobody to lead business development.
Rarely alone. Never bundled.
Business Development Strategy & Management often works together with these services. We'll tell you honestly when a combination makes sense, and when it doesn't.
Shows up in these initiatives.
You don't need a whole initiative to get Business Development Strategy & Management. These examples show where the service is often needed.
Good questions. Straight answers.
Can you take charge of our business development?
Yes. We take on planning, coordination, reviews and reports on an ongoing basis, as an agreed service we steer ourselves.
A head of BD inside your company is possible through interim management, also under a service or work contract.
Is a spreadsheet enough for the BD pipeline?
At first, yes. Clear stages and criteria matter more than the tool. Once the pipeline grows or several people work on it, it belongs in the CRM, so that sales and business development see the same data.
Can we have the BD plan without implementation?
Yes. The plan is a component in its own right. To keep it out of a drawer, we agree beforehand who implements it and who follows up: your team or us.
Can business development be measured at all?
Yes, just differently from sales. Besides revenue, early indicators count: new access, qualified opportunities, partners in development, time to first meeting. We agree with you which of them apply.
Proof first. Contract second.
In the free Initiative Check, we listen for 45 minutes and ask the questions that usually only come up after the contract is signed. Then you get a short written assessment: what we see, how we would go about it and roughly what it would take.
No obligation. And if we're not the right fit, we'll tell you.
Or write to us at hello@intoops.com.